In order to understand the importance of Search Engine Optimization in relation to a blog, we need to understand how Google views a website. Google, and other major search engines, develop algorithms which automatically rank all websites. They are employing automated search bot spiders which crawl and seek out indicator requirements. The resulting data is devised to signal if your website is beneficial and constructive, or simply put, worthless. The indicators are ever-evolving, and can include domain age, traffic reporting, theming, regular content updates, backlinks, social media, and so much more. With all this in mind, how do you write blog entries if the algorithms are perpetually changing?
Research and Optimize Your Keyword
Before writing, take time to research your keyword or phrase ideas through the Google Adwords Keyword Planner, the SEO Book, and semrush.com. These sites can help determine if your subject matter is targeted and will bring traffic to your website. In many cases, the research tools will assist in generating related keywords you may not have considered, but are worthy of implementing into your content.
Write Your Post with Keyword Focus
After establishing your primary and secondary keywords, you need to place them for effect and impression with your readers and the bots. The following is the recommended list of locations to position your keyword:
Title
Title Tags
Meta Description
Headings and Subheading
Introductory Sentence (ideally within the first 5-7 words)
Within One or Two Paragraphs (depending on article length)
Conclusion Paragraph
Images (both the Image Name and Alternative Text field should include your keyword)
Anchor Text
Avoid Keyword Stuffing
Always write with your readers in mind, and avoid keyword stuffing. While this method worked in the past, it is now penalized by Google and other search engines. Not to mention it will turn away loyal followers. Use your keyword, but keep it on topic, clear and concise.
Search Engine Optimization Includes Outbound & Inbound Links
Take the time to link with other websites. Outbound links are considered good blogging etiquette, and oftentimes you will be fortunate to receive a kick back link. Be sure to choose quality bloggers and trustworthy websites, as this can assist in your ranking on search engine result pages.
In the event you have written a previous article which ties into the new content, find a way to link with your existing material. Inbound links can also be beneficial to your search engine results.
SEO Best Practice for URLs
URLs should help define the page content for both visitors and search engines. When using WordPress to blog, it is highly recommended to use a “Pretty Permalink”. For example, if you search for Kindle Paperwhite Review Canada, the search engines results are plentiful. Would you be incline to pick
Option A: http://www.pcmag.com/article2/0,2817,2424827,00.asp
-or-
Option B: http://goodereader.com/blog/electronic-readers/amazon-kindle-paperwhite-vs-the-kobo-glo
Most search engine users will gravitate towards Option B, as the basic structure of the URL acts as an identifier. To learn more about the SEO best practices for URLs, please visit http://moz.com/learn/seo/url
Embrace Social Media
Businesses of all sizes are embracing social media. Regardless of what platform you prefer, Facebook, Twitter, Google+, use the opportunity to connect with your audience. Share your blog content, address any questions or comments, and reap the rewards of exposure. Remember, every opportunity to communicate with your followers can provide valuable insight into your market segment.
SEO – All About Content
When writing blog posts, it is crucial to remember search engines are trying to provide their audience with the most relevant and useful search results. The easiest way to optimize a blog is to create useful and meaningful content, which ultimately answers the needs of your audience.